Maynards Bassetts Sweets Manufacturer
Top Maynards Bassetts Sweets
Maynards Bassetts Wine Gums
Maynards Bassetts Jelly Babies
Maynards Bassetts Liquorice Allsorts
Experience a burst of nostalgic British charm with a confectionery collection that has mastered the art of the perfect chew for over a century.

Our Main Product Categories
Chewy Gums and Gummy Classics
These firm, long-lasting favourites like Wine Gums and Sports Mix offer a sophisticated texture and deep fruit flavours that have made them a staple of the British tuck shop.
Soft Jelly Sweets
The legendary Jelly Babies lead this category, providing a delicate, sugar-dusted softness complemented by more modern, tangy arrivals like Fizzy Fish and Juicy Chews.
Liquorice and Allsorts
This category celebrates the bold, iconic world of Liquorice Allsorts, featuring a playful medley of aniseed rounds, coconut layers, and jelly buttons.
Juicy and Non-HFSS Ranges
The “Juicies” line represents a modern twist on tradition, offering the same vibrant taste profiles in lower-sugar or non-HFSS formats for a more mindful snacking experience.
Customer Experiences
Alastair Montgomery “There is something incredibly comforting about opening a bag of Wine Gums; the texture is exactly as I remember it from my childhood, firm enough to last but packed with that distinct, juicy essence. I recently tried the newer ‘Juicies’ range as well, and I was pleasantly surprised that they managed to retain that signature punchy flavour while being a bit more conscious of sugar content, making them my go-to desk snack.”
Eleanor Whitby “I have always been a devotee of the Liquorice Allsorts, and Maynards Bassetts truly sets the gold standard with their variety of textures, from the creamy coconut layers to the classic beaded jellies. On a whim, I picked up the Fizzy Fish for a family film night, and they were an absolute hit with the grandchildren, who loved the sharp, sour kick followed by that familiar soft jelly centre.”
Julian Thorne “You simply cannot beat the original Jelly Babies for a long car journey; each colour has such a specific, nostalgic taste that really stands out compared to generic gummy sweets. I appreciate that the brand has stayed true to its heritage with natural flavours, and even when I opt for the Sports Mix for a firmer chew, the quality remains consistently high, which is why I’ve been a loyal customer for over thirty years.”
Maynards Bassetts FAQ
Do Maynards Bassetts Wine Gums actually contain alcohol?
Despite the traditional names like “Port,” “Sherry,” and “Champagne” stamped onto each sweet, Wine Gums do not contain any alcohol; the names were originally intended to suggest the sweets should be savoured like a fine wine.
Are these sweets suitable for vegetarians or vegans?
Most classic Maynards Bassetts products, such as Wine Gums and Jelly Babies, contain bovine gelatine to achieve their signature chew, and Liquorice Allsorts often contain gelatine or beeswax, making them unsuitable for vegetarians or vegans.
What does “Non-HFSS” mean in relation to the Juicies range?
Non-HFSS refers to products that are not high in fat, salt, or sugar according to government nutrient profiling; the Juicies range is specifically formulated to offer a fruitier, lower-sugar alternative to traditional recipes while maintaining the brand’s quality.
Why are there white marks or powder on my Jelly Babies?
The fine white coating is a light dusting of starch used during the traditional moulding process to prevent the soft jelly from sticking to the trays, ensuring each character retains its detailed shape.
How should I store my sweets to keep them fresh?
To maintain the ideal texture and prevent the sweets from becoming too hard or sticky, it is best to store them in a cool, dry place away from direct sunlight, and ensure the pack is tightly sealed after opening.
